How we make money
We are paid once, by the contractor, when a homeowner chooses them. Not for the lead, not for the bid, and never by the homeowner.
If you are a homeowner
It is free, and there is nothing to opt out of. Describing your job, receiving bids, comparing them and choosing someone all cost nothing, and we take no percentage of the work. We are never paid by you, so there is no version of this where the price you are quoted has our fee buried in it.
If you are a contractor
Bidding is free. You see the scoped job, the photos and the intake answers, and you price it or you do not. Nothing is charged for looking, and nothing is charged for bidding.
You pay one flat fee at a single moment: when a homeowner accepts your bid and we release their name, phone, email and address to you. The bids that do not win cost you nothing, however many of them there are.
That is deliberately not a lead fee. A lead is sold before anyone has chosen anything, which is why the same lead gets sold four times and why the price has to cover the three contractors who were never going to win it. Here the charge happens after the decision, to the one company that won, for one homeowner who has already said yes to them specifically.
What happens if the contact is no good
This is the fair question about any model that bills at the moment details change hands, and it deserves an answer in advance rather than a negotiation afterwards.
If a released contact is unreachable, tell us within 24 hours and we credit the fee. Unreachable means the number does not work, or the homeowner has not responded to documented attempts to reach them — at least two attempts, on at least two channels of phone, text or email, spread across that window. Report it from the job in your dashboard; the attempts you have already logged there are the record, so there is nothing to assemble and no case to argue.
The window is short on purpose, and it cuts both ways. Twenty-four hours is long enough to establish that nobody is answering and short enough that it cannot become a way to reclaim the fee on a job you simply lost a week later. A homeowner who answers and then goes quiet, changes their mind, or decides not to do the work at all is not an unreachable contact — that is an ordinary sale that did not close, and we do not refund those any more than a supplier refunds a quote.
Two things make this rarer here than you may be used to. Details are released to exactly one contractor — the one the homeowner picked — so you are never calling someone who has already hired whoever rang first. And every request comes from a registered, email-verified account that wrote a description and answered intake questions, which is a great deal of effort for a fake job.
The listing itself is free, forever
Separately from any of the above, any business can claim a free, indexed profile page, get a free verification badge, add photos, hours, a description, and reply to every review — no card required, no expiring trial. That is true whether or not the business ever bids on anything or pays us a penny.
What else we charge for
Multi-Location — a paid plan for businesses managing several locations at once (bulk CSV import, a single dashboard, and per-location analytics). Every location still gets the same free, indexed profile page as a single-location business — the paid plan is a management convenience, not a requirement to exist in the directory.
Fast-Lane Manual Claim Review — a one-time, non-refundable fee, only relevant if your listing has no website on file (so we can't verify ownership by matching an email domain). Claiming manually is always free and reviewed in queue order regardless; this fee buys a human review within 1 business day instead — never approval itself. See Pricing for both.
We expect to add more ways for businesses to reach customers over time. When we do, this page will be updated first, and none of them will change anything below.
What money never buys
- ✓A better position in ranked results, or an earlier look at a request
- ✓A review score, or the removal or reordering of reviews
- ✓Verification — it is free and on identical terms to every business
- ✓Any difference in how a business’s links are treated or crawled
- ✓Any way past the rule that a homeowner’s details stay masked until they choose
For how ranking actually works, see How We Rank. For how verification works, see How We Verify.