How we make money

Money never touches markup. Here's exactly how that works.

The listing itself is free, forever

Any business can claim a free, indexed profile page, get a free verification badge, add photos, hours, a description, and reply to every review — no card required, no expiring trial. That's true whether or not the business ever pays us for anything else.

What we charge for today

Right now, the one thing we bill for is Multi-Location — a paid plan for businesses managing several locations at once (bulk CSV import, a single dashboard, and per-location analytics). Every location still gets the same free, indexed profile page as a single-location business — the paid plan is a management convenience, not a requirement to exist in the directory. See Pricing for details.

We expect to add more ways for businesses to reach customers over time. When we do, this page will be updated first, and none of them will change anything below.

What money never buys

✓A better position in ranked results
✓A review score, or the removal/reordering of reviews
✓Verification — it’s free and available on identical terms to every business
✓Any difference in how a business’s links are treated or crawled

For how ranking actually works, see How We Rank. For how verification works, see How We Verify.